To transform northeast Nebraska’s future, addressing the outmigration of people ages 20-34 is a top priority. The goal is not to re-create or model towns like Omaha or Lincoln. Instead, this effort uses placemaking and density, focused on a 3 x 7-block area of downtown Norfolk ( from Madison Ave. north to Braasch Ave., and from 1st St. West to 7th St.), to create an environment that is more than one would ever expect in this town of 24,000 people. Success means attracting single young people who have grown up in northeast Nebraska to downtown Norfolk and offering them opportunities for personal and professional success that will convince them to stay.